Logo Design
Our new logo is based on a geometric shapes and equal spacing to create the abstract letters “M” and “E” in Magnum Electric, designed with a custom font to reflect the style of the icon.
The icon (ME) has a gap that runs across the top to represent how we see what others don’t see. In other words, we not only bring creative solutions but a new perspective to a job.
Our primary brand color is a distinctive blue that is used to add a secure and competent feel to our brand. Blue is the primary color chosen as it also identifies electricians on a construction site.
Tagline: Power Ahead
Accompanying our new logo is the tagline “Power Ahead”. This short, memorable tagline reflects our ability to keep projects moving in the right direction and remain steadfast in our pursuit to get the job done.
Defining our brand has given us a clear vision of where we’re going as Magnum Electric and what we want to achieve. This catchy phrase also aligns with our Brand Purpose and Vision.
Brand Purpose:
To understand and relate to a clients needs so that together we can cultivate partnerships and trust.
Brand Vision:
To be the most reliable of electrical contractors.
Core Values
Our core values are an important part of defining our brand culture. We aren’t trying to be perfect, but the things we do value are the tools we use to succeed.
Reputation
Define expectations and exceed them.
Knowledge
Understand the entire process, not just our part.
Creativity
Unique perspective and problem solving.
Authenticity
Be accountable and be real.
Optimism
Have a positive attitude and be part of the solution.
New Apparel
New logo and branding means new apparel! Every crew member will be given a new hard hat, safety vest, and two t-shirts. Check out all the new apparel in the Employee Store.
Employees are still allowed to wear Magnum Electric apparel with the old logo. However, the goal is to eventually phase this out to be consistent with the new brand.
Milestone Anniversaries
Your hard work does not go unnoticed. We recognize milestone anniversary awards once a quarter at employee events. Each milestone is presented with a different Klein electrical tool engraved with the years of service in a display box etched with your name. Thank you for making Magnum Electric what it is today.
FAQ
Why did we rebrand?
Not only is the goal of rebranding to improve the look and feel, but also to show why Magnum Electric is the most capable, reliable electrical contractor in the region.
Having a vision for the future, standing out from our competition and differentiating our look from Magnum Trucking will also be beneficial for our brand. Following the updated look will be marketing to show who we are and what we do best.
Can I still wear my old Magnum Electric apparel?
Employees are still allowed to wear Magnum Electric apparel with the old logo. However, the goal is to eventually phase this out to be consistent with the new brand.
Old logo apparel has been discounted on the Employee Store $5 off to get rid of the last of our inventory, once it’s gone it’s gone!
Can we get new stuff on the employee store?
New items have been added to the Employee Store for the rebrand! However, if there is a specific item you’d like to see added to the store, email Marketing Manager Shaniah Kaiser at shaniah@magnumelectric.net with your request.
